Forrester Research, Inc.

At Forrester, we believe that empowered customers have given rise to a new era we call The Age of the Customer. We define this as:

A 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.

Become Customer-Obsessed

Old sources of competitive advantage are business as usual. Now to be truly competitive your company must become customer obsessed, which means you need to have deep knowledge of and engagement with your customers.

About Forrester:

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.

FORRESTER’S ROLE MANIFESTO

By focusing our entire organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to your agenda — not ours. This unique role-focused approach is central to our corporate mission: helping you succeed every day. Our Role Manifesto represents this distinct commitment.

• We put roles first. That means you first. That means the first impression you have of us, whether we’re communicating to you in person or virtually, is that we know your role — we cultivate a deep understanding of the role you fulfill within your organization and the specific challenges and goals that drive you.
• We operate with a clear understanding of our clients’ needs. Diving deep into your role enables us to work as a trusted advisor who understands which priorities are key to helping you solve a problem or seize an opportunity.
• We get personal with our clients. It’s all about trust. We are the most valuable to our clients who trust us. Once we’ve earned it, that’s when we create and deliver the most relevant research-based services you need to achieve success . . . faster.

Corresponding Web Link: http://solutions.forrester.com/ageofthecustomer?intcmp=mkt:ban:ah:AoCAnon

Contact Information :

Forrester Research, Inc.
Unit Nos 301 – 310, Splendor Forum, Jasola
New Delhi 110025, India
Tel. : +91-11428-40000
Fax. : +91-11428-40009