“CIO CHOICE” is a very powerful tool for organizations in the Information & Communications Technology space to promote and market their products, services and solutions.

This B2B platform is uniquely positioned to recognize and honor products, services and solutions on the back of stated preferences of CIOs and ICT decision makers and to help marketers create a positive brand positioning for their products, services and/ or solutions by being the CIOs preferred choice.

The process for the “CIO CHOICE” recognition is conducted via an independent advisory panel of eminent CIOs and an independent survey from across the country with CIOs and ICT decision makers.

CIO CHOICE is a great way for Sales Acceleration.

Key Highlights of “CIO CHOICE” recognition:

Compliments and supports Sales Acceleration on the back of high visibility.

Increases customer retention and loyalty.

Given an instant recognition and differentiation to your winning product in an array of available products, your product, service and/ or solution will stand out among competitors in your category.

Generates confidence for customer purchase for your products, services and/ or solutions in your category.

Not an award, it is the CIOs verdict (voice of customer) for recognizing and celebrating preferred products, services and/ or solutions.

Post the official announcement; manufacturers of the recognized products can use the CIO CHOICE logo on their packaging and promotions, marketing and advertising campaigns/ materials.

The power of CIO CHOICE to drive sales is in the process and methodology. The winners are determined by using an independent CIO survey from across the country on product performance, customer satisfaction and continued customer service. It is a recognition and validation that CIOs can trust because it is ‘By the CIO and for the CIO’. It offers the CIO community an authentic aid to finding and considering the most preferred and stable products, services and solutions.

CIOs (customers) typically would look at a value proposition based on their own size, available budgets, future scalability and problem statement. Our approach with regards to vendor recognition is largely based on very “CUSTOMER CENTRIC” approach and related “CUSTOMER EXPERIENCE”.

Most of the current vendor recognition platforms focus and emphasize heavily on revenue as one of the key deciding factors while conferring vendor recognition. In a practical world – innovation, quality of services, and cost to customer are critical measures for vendor recognition. For example if we were to rank the top 100 ICT companies basis their annual sales & revenue numbers, these wouldn’t necessarily cut the right value for Indian CIOs for making it a preferred company to work with. Another example is that of performance benchmarks conferred on ICT products do not offer holistic view of the product capabilities in the true sense to the Indian CIO for making those ICT products as preferred products to procure.

The most effective awards or recognition programs should affect and motivate a good number of vendors in the ICT domain, irrespective of size, reach and global footprint.

We understand that vendor recognition is situational. Each vendor has a preference for what he finds rewarding and how recognition is most effective for him. One vendor may enjoy flaunting the conferred recognition in public; another vendor may prefer to showcase in a private, one on one meeting with customers and their personal interactions. We use the myriad components for vendor recognition that are available.